Non-government Organization "Society and Banks" monitored advertising activities of commercial banks for the period of the last 3 months; monitoring included as traditional as well as internet media (including TV channels, Radio, printed press, social media, outdoor ads and various internet sites). It is notable that Banks push huge funds in marketing. Monitoring showed that consumers receive more information through ads then in previous years.
Monitoring also showed that issuance of loan got simplified, only with ID card, in couple of minutes. Commercials also focus on 0% installment loan and no commission charges are indicated, which significantly increases effective interest rate and instead of 0% loan we receive one of the most expensive credit product.
At first sight, commercial bank ads are really attractive, though they do not always protect the interests of the customers.
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